Websites and Pages
For support with existing web projects, see Requesting Support.
1. Requesting a Web Presence
- Obtain formal vice president approval.
- Consult the Office of Marketing & Communications to review project needs.
2. Planning Content
- Designate a professional staff member within your department as content manager. This is a full-time or half-time professional staff person who will update content as required.
- Identify all (a) audiences (b) purposes and (c) goals of the web presence.
- Inventory and review existing content to determine needed updates.
- Review media release requirements for images.
- Review guidelines and style.
3. Preparing Content
- Consider how content should be organized or grouped.
- Create and gather page text in Word documents or Markdown syntax.
- Gather supporting files (such as images and PDFs) as separate documents. Do not embed images in Word documents. Visual “mock-ups,” PowerPoint slides, PDFs, and Publisher files are not substitutes for page text.
- Ensure that content meets guidelines and style.
- Ensure that content is free from punctuation inconsistencies, grammatical flaws, spelling inconsistencies, and stylistic flaws (run-on sentences, split infinitives, etc).
4. Submitting Content
- All content must be submitted via WebAdmin prior to development—each web project is built according to the content provided.
- Do not submit visual “mock-ups,” PowerPoint slides, PDFs, or Publisher files as substitutes for web page text.
- Submit signed media release forms (if applicable) to Gary Erwin at the Office of Marketing & Communications. Please also retain a copy for your records.
- Follow instructions for submitting a WebAdmin issue to submit content.
5. Collaborating with the Web Team
- Be attentive to WebAdmin comments about your project. For help replying to a WebAdmin issue, see “Viewing/Replying to a WebAdmin Issue”.
- Be prepared to answer questions, clarify content, or provide additional material. The content owner is responsible for providing all content in finalized form.
- Be flexible. Projects may present different opportunities for working with web content. Be open to suggested alternatives or recommendations.
6. Launching a Web Presence
- Review all web pages for accuracy to ensure that content is ready for review by Marketing & Communications.
- The cabinet vice president must also review all web pages, and send an email to email@example.com indicating approval for final launch. Websites will not be launched unless the vice president sends the final approval email.
7. Maintaining a Web Presence
- It is imperative to maintain a web presence once it has been created.
- Review content frequently to ensure that content is correct and up-to-date.
- Depending on the type of web presence, content editors may have direct editing access, or may need to request changes via WebAdmin.
- General support for web-related issues can also be obtained via WebAdmin.
The Office of Marketing & Communications retains the authority to alter these guidelines as necessary.