Websites and Pages

For support with existing web projects, see Requesting Support.

1. Requesting a Web Presence

  1. Begin by consulting the Office of Marketing and Communications to review your project needs.
  2. Fill out a website request form or enter your request in the WebAdmin ticketing system.

2. Planning Content

  • Designate a professional staff member within your department as the website's content manager. This must be a permanent employee, not a temp or a student.
  • Identify all (a) audiences (b) purposes and (c) goals of the web presence.
  • Inventory and review existing content to determine needed updates.
  • Review guidelines and style.

3. Preparing Content

  • Consider how your content should be organized or grouped.
  • Create and gather content in Word documents.
  • Gather supporting files (such as images) as separate documents. Do not embed images in Word documents. Visual “mock-ups,” PowerPoint slides, PDFs, and other files are not substitutes for page text.
  • Ensure that content meets guidelines and style.
  • Ensure that content is free from punctuation inconsistencies, grammatical flaws, spelling inconsistencies, and stylistic flaws (run-on sentences, split infinitives, etc).

4. Submitting Content

  • All content must be submitted via WebAdmin prior to development—each web project is built according to the content provided.
  • Do not submit visual “mock-ups,” PowerPoint slides, PDFs, or Publisher files as substitutes for web page text.
  • Submit signed media release forms (if applicable) to Gary Erwin at the Office of Marketing & Communications. Please also retain a copy for your records.
  • Follow instructions for submitting a WebAdmin issue to submit content.

5. Collaborating with the Web Team

  • Be attentive to WebAdmin comments about your project. For help replying to a WebAdmin issue, see “Viewing/Replying to a WebAdmin Issue”.
  • Be prepared to answer questions, clarify content, or provide additional material. The content owner is responsible for providing all content in finalized form.
  • Be flexible. Projects may present different opportunities for working with web content. Be open to suggested alternatives or recommendations.

6. Launching a Web Presence

  1. Review all web pages for accuracy to ensure that content is ready for review by Marketing and Communications.
  2. The vice president must also review all web pages, and send an email to indicating approval for final launch. Websites will not be launched unless the vice president sends the final approval email.

7. Maintaining a Web Presence

  • It is important to maintain a web presence once it has been created.
  • Review content frequently to ensure it is correct and up-to-date.
  • Depending on the type of web presence, content editors may have direct editing access, or may need to request changes via WebAdmin.
  • General support for web-related issues can also be obtained via WebAdmin.

Marketing and Communications will alter these guidelines as needed.