Marketing and Communications overview
Quick reference: How to request help from Marketing and Communications
- Print Shop request form (for ALL print shop requests)
- Design help -- for ALL design requests (email firstname.lastname@example.org with the specifics of what you need).
- Marketing help -- for ALL marketing requests (email email@example.com with specifics).
- Communications / PR help -- for ALL email/communications/PR needs (email firstname.lastname@example.org with specifics). NOTE: Please read the section on how to communicate with the HFC community BEFORE submitting your request.
- HFC website questions or projects -- fill out the Web Support form.
For detailed information about help and resources available from Marketing and Communications, visit our Help and Resources section.
If you are still unable to find what you need, please reach out to email@example.com and someone will get back to you.
Brief summary: our purpose
The Henry Ford College Division of Marketing and Communications drives experiences of relevance and value to increase the visibility, enhance the reputation, and advance the student and employee success mission of the College.
Externally, our goal is to support optimal, sustained enrollment and the growth of community, alumni, business, and civic partnerships and advocacy; and encourage public and private investment in the College.
Internally, our goal is to support employees and students and welcome visitors through excellent, relevant services and experiences that help them accomplish their goals while generating affinity, aspiration, and meaningful connections. We provide a variety of services and establish College-wide standards. We offer tools, resources, and guidelines on this website as a service to the HFC community.
Advertising Campaign Creative (examples):
2022-2023 TV / Video spots
The video below shows 5 different TV / video spots that we use in our major market advertising.
2021-2022 TV / Video spots
Biology spotlight, Yasmeen Berry
Graphic Design spotlight, Amar Haidar
TV/Video Spots FY20-21
TV/Video Spot 1 : Talented, Ready
TV/Video Spot 2 : Inspired, Confident
TV/Video Spot 3 : Motivated, Determined
Radio/Audio spots FY22-23
Radio/Audio Spots FY20-21
Radio/Audio Spot 1: Future-focused degree
Radio/Audio Spot 2: Something big
Radio/Audio Spot 3: Future-driven music
Radio/Audio Spot 4: Driven by change
Radio/Audio Spot 5: We're all driven
During the Coronavirus pandemic, we released brief Public Service Announcements reflecting our values and public service focus.
PSA 1: A community, not just a college
Outdoor Advertising (billboards)
Selected Digital Ads
From 2020-2021 campaign:
If you need assistance or have questions about marketing and communications activities and services not described on this website, please contact us at firstname.lastname@example.org or call (313) 317-6800.