Marketing and Communications overview

Quick reference: How to request help from Marketing and Communications

  1. Print Shop request form (for ALL print shop requests) MINIMUM 1 WEEK TURNAROUND TIME.

  2. Design help -- for ALL design requests (email pjsekulidis@hfcc.edu with the specifics of what you need). MINIMUM 2 WEEKS TURNAROUND TIME if the project is straightforward and you provide the content at the beginning. More time required for complex projects. Design time does not include printing time (one additional week).

  3. Marketing help -- for ALL marketing requests (email communications@hfcc.edu with specifics).

  4. Communications / PR help -- for ALL email/communications/PR needs (email communications@hfcc.edu with specifics). NOTE: Please read the section on how to communicate with the HFC community BEFORE submitting your request.

  5. HFC website questions or projects -- fill out the Web Support form.

For detailed information about help and resources available from Marketing and Communications, visit our Help and Resources section.

If you are still unable to find what you need, please reach out to communications@hfcc.edu and someone will get back to you.

Brief summary: our purpose

The Henry Ford College Division of Marketing and Communications drives experiences of relevance and value to increase the visibility, enhance the reputation, and advance the student and employee success mission of the College.

Externally, our goal is to support optimal, sustained enrollment and the growth of community, alumni, business, and civic partnerships and advocacy; and encourage public and private investment in the College.

Internally, our goal is to support employees and students and welcome visitors through excellent, relevant services and experiences that help them accomplish their goals while generating affinity, aspiration, and meaningful connections. We provide a variety of services and establish College-wide standards. We offer tools, resources, and guidelines on this website as a service to the HFC community.

Meet the teams, and learn more about how to work with us.

Advertising Campaign Creative (examples):

2022-2023 TV / Video spots

The video below shows 5 different TV / video spots that we use in our major market advertising.

2021-2022 TV / Video spots

Biology spotlight, Yasmeen Berry

Graphic Design spotlight, Amar Haidar

TV/Video Spots FY20-21

TV/Video Spot 1 : Talented, Ready
TV/Video Spot 2 : Inspired, Confident
TV/Video Spot 3 : Motivated, Determined

Radio/Audio spots FY22-23

Coming soon

Radio/Audio Spots FY20-21

Radio/Audio Spot 1: Future-focused degree
Radio/Audio Spot 2: Something big
Radio/Audio Spot 3: Future-driven music
Radio/Audio Spot 4: Driven by change
Radio/Audio Spot 5: We're all driven

Radio/Audio PSAs

During the Coronavirus pandemic, we released brief Public Service Announcements reflecting our values and public service focus.

PSA 1: A community, not just a college

Outdoor Advertising (billboards)

Coming soon

Selected Digital Ads

From 2020-2021 campaign:

Digital ad 2020     Digital ad 2020

Digital ad 2020     Digital ad 2020

Digital ad 2020     Digital ad 2020

Digital ad 2020     Digital ad 2020

Digital ad 2020     Digital ad 2020

If you need assistance or have questions about marketing and communications activities and services not described on this website, please contact us at communications@hfcc.edu or call (313) 317-6800.