Marketing and Communications: About Us
About Us
The Office of Marketing and Communications represents Henry Ford College (HFC) among its stakeholder groups with enthusiasm, accuracy, consistency, and integrity. Marketing and Communications includes all marketing and communications, the Graphics Center, HFC website and team, and the admissions and recruiting team.
Vision: Marketing and Communications advances the College’s core vision of becoming a regional leader in connecting students to successful careers and lifelong educational goals.
Goals: Marketing drives experiences of relevance and value to increase the visibility, enhance the reputation, and advance the mission of the College. Ultimately, the goal is to support student success as measured by optimal, sustained enrollment, completions, transfers, and careers, as well as increased community, alumni, and partnership investments in the College.
Value: The department embraces and promotes the College’s value proposition. We understand how a college education transforms lives and creates meaning, economic mobility, and successful communities. We know who our target audiences are, and we actively engage them to generate desired actions and successes.
Marketing and Communications Divisional Teams:
Vice President - Rhonda M. DeLong
In addition to the teams below, we employ select external contributors such as content creators, photographers, videographers, and associates.
Marketing and Graphics
Print Shop Graphics Associate - Al Betancourt
Senior Director, Marketing and Communications - new / vacant
Operations Manager - new / vacant
Creative Lead - Patti Sekulidis
Graphic Designer - Ashleigh Martin
Writer - Kurt Krug
Admissions and Recruiting
Interim Director - Heather Newman
Assistant Director, Admissions and CRM - new / vacant
Admissions Recruiter K-12 - La Mar Harris
Admissions Recruiter K-12 (bilingual English / Spanish) - Andrea Herrera
Admissions Recruiter K-12 - Emma Joseph
Admissions Recruiter Adult Students (position being restructured) - vacant
Admissions Recruiter (position being restructured) - vacant
Admissions Associate - Armida Kiluk
Admissions Associate - Alayna Kondraciuk
Web Team
Web Architect - Micah Webner
Web Content and Design Manager - Brandi Jackson
Web Software Developer - Jacob Krogol
Web Content and Design Specialist - Hannah Tretheway
Accessibility Manager (not an official Web Team member, but an important colleague who participates extensively in our work) - Rachel Ford
Objectives and Collaborations
- Attract and retain students and employees who will succeed and thrive
- Amplify and share meaning and distinctions of student and College stories
- Provide leadership, vision, and support for major College and community-directed initiatives
- Advance and support core HFC strategy and Office of the President
- Serve as a resource to partners, alumni, colleagues, and community
- Foster value-driven engagement among HFC audiences
- Support and engage our community in meaningful and relevant ways
More about us
For questions, please contact us via email.
Henry Ford College (HFC) in Dearborn, Michigan, is a comprehensive, accredited public college serving 12,000 enrolled students. HFC has been successfully preparing students for a rapidly changing world since 1938, and today offers more than 150 high-quality associate degree, career, and certificate programs. The College offers a Bachelor of Science in Culinary Arts and Hospitality Studies, as well as robust university partnerships including our Learn4ward guaranteed transfer program and 3+1 options. Through our extensive business and industry partnerships, we provide customized workforce development training and career opportunities. Visit hfcc.edu for more details or look for us on social media.
To learn more about Henry Ford College, visit the HFC website.