HFC Social Media Sites
The HFC Social Media presence currently consists of the following official channels: Facebook, Twitter, LinkedIn, and YouTube. When staffing allows, we anticipate a strategic integration of additional audience-focused channels, such as Instagram and others.
HFC Marketing and Communications provides Social Media Guidelines as direction and assistance for the HFC community in the use or creation of HFC-related social media. The most updated version of the guidelines will be provided on this website.
The HFC social media presence is primarily maintained and moderated by Marketing and Communications. The primary purpose of the HFC social media presence is to actively promote and market the College to prospective and current students through the sharing of major highlights and news, event information, learning opportunities, cultural activities, and engagement opportunities relevant to these areas.
Faculty, staff, students, and community members are encouraged to engage with HFC social media in ways that advance the mission of the College.
Departmental social media channels / sites
Marketing and Communications is responsible for the HFC social media presence, and is available to work with departments to use existing social media channels to meet your needs.
When there is a defined, separate need and a detailed content and audience engagement management plan, Marketing and Communications may grant permission to HFC departments or other units to create and manage their own social media channels, following the HFC Social Media Guidelines and the HFC Social Media and Cell Phone Use Policy. In such cases, the sponsoring department will be required to manage its own social media channel according to the detailed plan it submits for doing so. The biggest risk, and most common failure, of social media channels is that they start off well but quickly languish due to a lack of a sustained plan for content and audience engagement. Having a stale, outdated, inactive social media channel is worse than having none at all. The College does not wish to fragment the HFC audiences, nor do we wish to proliferate non-strategic social media channels. Therefore, any department wishing to host a social media channel must make a long-term commitment to keeping that channel active and up to date, including engaging your audience. This is a substantive, time-consuming responsibility and must be a permanent part of your regular defined work.
To request a departmental site, you may submit the Social Media Channel Request Form and Management Plan. We recommend you contact firstname.lastname@example.org to discuss your needs first.
All social media channels or sites that use the HFC name, logos, or identifiers are considered official and are an important representation of the HFC brand and reputation. Even those that are created and maintained by HFC departments or units will always remain accessible to Marketing and Communications, following the requirements listed in the Social Media Guidelines document.
Delete derogatory comments
Your department owns its social media channels, and within reason, should curate the content produced there. HFC is interested in generating useful, constructive engagement and interaction. While some negative comments are reasonable and acceptable, hateful commentary meant to demean a group of people or individual is against our values and standards, and should be removed. Irrelevant or repetitive commentary may also be removed.
Allow users to contribute to the conversation
Actively engage questions with factual information and empathy. Delete user comments only when they are demeaning, derogatory, or irrelevant to the topic being discussed.
Create frequent engagement
- Ask questions, post quizzes, ask for student opinions. Engagement requires interaction.
- Include photos, comments, new information, and events. Update at least several times a week.
- There are many opportunities to promote awareness of your social media throughout campus. Suggestions: post a slide on the digital monitors around campus, send an email to students in your program, request that Marketing and Communications run information on HFC Facebook and Twitter pages, and include the links on email message contact information. WHFR may also be able to run a PSA as well. Ask faculty to promote the information about the page to students.
- Lead visitors back to the HFC home page, when possible. If there is an event, contact the Office and we will post to the home page events section. On your Facebook page, note the event and include a link back to the HFC page for more details.
Consider using videos, photo albums, and audio to support your dialog.
There are a number of traffic analyzing tools you can use to monitor progress. Contact our office for more details.