The Marketing and Communications team gathers data from several sources to determine the reach and engagement of our work. These analytics provide empirical information to help HFC better determine whether we are achieving our marketing goals and advancing the College's mission. Combined with audience data, national data, and enrollment data, these analytics also help us make evidence-based decisions about future strategies and tactics. The analytical resources used by the office include, but are not limited to, the following:
- HFC website analytics;
- Paid media reach, including impressions and audience engagement;
- Engagement through the College's direct email marketing platform;
- Social media analytics;
- Earned media placement analytics.
For competitive reasons, we do not provide specific analytics for public review. We will provide summary information, at our discretion, in response to specific inquiries. Questions about analytics should be referred to the Executive Director.