Analytics

HFC continues to earn significant media engagement from online, print, television, and other media.

The Office gathers data from several analytical sources to determine the spread and traction of promotions, news and program announcements, which helps HFC better determine whether or not target markets receive and act upon important information. Some of the analytical resources used by the office include, but are not limited to, the following:

  • Monthly analytic reports on all HFC web pages;
  • Click Through Rates (CTR) through the College's direct email marketing platform, MailChimp;
  • Social media analytics; and
  • Engagement reports from HFC's paid media advertising campaigns.